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Monday, December 12, 2011

Release the Stigma!

Being a car salesman has it's pros and cons. It is a fun job and it pays the bills. You meet a wide variety of characters in this business. My personal favorite is the old man that comes in and says "Just tell me how much I owe you." Not everyone acts like this though. Every other person out there thinks that we are out to get them. It might have been that way 40 years ago, but times have changed.

Honestly, I rather sell a car for the simple fact that I look like an idiot when I go home and tell my wife that I did not sell anything today. "Well, then what was the point of going to work?" Iduuno..?? I would rather give away a car and have a very happy customer that is going to tell everyone in the world how great I was, than sell a car and make a few bucks.

I think that sometimes people think we make a boat load of money in the car business. That could not be farther from the truth. I make just as much money as any other blue collared working class citizen. Some people say "I bet that I just made your mortgage payment?" I wish! You might have paid for my lunch for the week? I have to sell a lot of cars to make a boat load of money. I would have to sell 40-50 cars a month, personally, before I could even envision six figures, based on the national average commission. I average 15 cars a month. Do the math, 15 x nothing = broke. 40-50 cars a month is not impossible, but that is some hard core pavement pounding.

The one thing that I hate about this business is the people that come in and think that they have to have an attitude. There is no reason for you to act like you have stick up your butt when you come to a car dealership. You are there for our product, I am here to give you the information about that product and I am then going to assist you in making this product fit into your budget. I am not here to rip your head off, so don't act like you are going to rip mine off. The worse your attitude is, the worse the deal is that you are about to receive. Remember that. Be nice, be happy, get a good deal.

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